DeelaryYour entire car
business. One app.
Know exactly what every car costs and what it earns — from the auction to the handshake. Built for independent dealers, not for accountants.
Free plan included · No ads · No tracking
The money is in the details you forget.
A notebook forgets. A spreadsheet dies after the third car. And the $200 detail you paid cash for on Tuesday is gone from your head by Friday — which is exactly why your month never matches what you expected.
Price the car on the real number
You paid $12,500. Then came the transport, the tyres, the detail and the listing. By the time it hits the lot the car owes you $13,250 — and if you price from memory, you just handed a stranger half your margin.
- Total cost and margin recalculate the second you log a cost
- See the profit before the car is even listed
- Unpaid invoices stay out of your cash figures
Two seconds, not two minutes
Nobody fills in twelve fields standing in an auction yard. Point the camera at the windshield and the car enters itself. Photograph the receipt and the amount, the date and the category land on the right vehicle before you put your wallet away.
- One scan fills make, model, year and engine
- Receipts read on the phone itself — works with no signal
- Every cost tied to a car, never floating in a folder
The buyer who showed up once
People do not come back twice. Viewings, test drives and shop visits sit in one schedule with reminders, and the app icon tells you how many are still ahead of you today before you even unlock the phone.
- A reminder before every commitment you made
- Call the buyer straight from the appointment
- Mirror it all into your iPhone calendar if you want
After twenty cars, stop guessing
Every dealer has a make they swear by and a make that quietly costs them money. Deelary keeps the whole history of every sale you ever record and tells you which is which — by source, by make, by how long your cash sat still.
- Average profit, margin and days held for every source and make
- Your complete sales history, month by month — nothing expires
- Catch the car that is turning into a loss while you can still act
Real screens, real numbers.
Straight from the app — nothing staged, nothing mocked up.
The office view.
On iPad the whole lot fits on one screen — inventory, appointments and the month's result at a glance. Same data, same account, no extra charge.
Your records outlive your phone.
A new phone, and it is all there
Sign in with Apple, Google or email. Your records live on your device and back up to your own account, so a lost phone costs you a phone — not your business.
Your numbers are nobody else's business
No ads, no trackers, no advertising identifier anywhere in the app. What you paid and what you earned stays between you and your phone.
Walk out with everything
Export CSV files for your accountant or a full backup with photos in one tap. No lock-in, no ransom, no "contact sales to get your data".
Cheaper than one slow car.
A vehicle that sits an extra month costs you more than a year of Deelary. Start free, pay only when the lot outgrows two cars.
Free
- Up to 2 active vehicles
- Expenses, sales and calendar
- Receipt and VIN scanning
- Cloud backup and CSV export
Deelary Pro
- Unlimited vehicles
- Every feature, no limits
- Priority support
- Cancel anytime in Settings
Prices shown in US dollars. The App Store charges in your own currency — €9.99 a month or €59.99 a year in the euro area. Subscriptions renew automatically unless canceled at least 24 hours before the period ends and are managed through your Apple ID.
Good to know.
Do I need an account?
Yes, and it is what keeps your records safe. Sign in with Apple in one tap, or use Google or an email address. Lose your phone, sign in on a new one, and everything comes back.
Does it do accounting or VAT?
No. Deelary tracks what you actually paid and earned per vehicle. VAT, duties and margin schemes are not calculated — record the real amounts as expenses and the numbers stay honest.
Which countries is it for?
Any. Choose your currency and kilometres or miles, and the app adapts. Dealers in Lithuania also get Regitra registry codes, technical inspection tracking and SDK code fields.
Where is my data stored?
On your device, with a backup in your account on servers in Frankfurt, Germany — inside the European Union. Only you can read it.
How do I delete my account?
In the app: More → Settings → Account → Delete Account. Everything in your cloud backup goes with it. See the account deletion page.
Notes from the lot.
Practical writing on buying, pricing, holding cost and running a small dealership well.
The true cost of a car is never the purchase price
Transport, repairs, detailing and the days it sits. Here is how to count all of it before you set the sticker.
Days on the lot: the number that quietly eats your profit
Why a car that sits for 90 days can earn less than one sold in 20 at a lower price.
Read the journal
Everything we have written so far, in one place.
Stop selling on a feeling.
Two vehicles free, no card, no trial countdown. The only thing you give up is the guesswork.